
When getting started with Facebook advertising, most people view it as a straightforward task. There are many objectives for each business goal, and different formats you can choose.

When getting started with Facebook advertising, most people view it as a straightforward task. There are many objectives for each business goal, and different formats you can choose.

It’s no secret that marketers need specific strategies and tools to better understand their ideal audience and their reactions. When advertising on Facebook, you want to be confident that your ads are reaching the right people, in the right place, at the right time; most importantly, you’ll want to feel certain your advertising budget isn’t being wasted.

Since no one has an unlimited marketing budget, it’s reasonable – and necessary – to ask ourselves what performs best: SEM (Search Engine Marketing) or Facebook Ads? As in every other gripping debate- chocolate vs. vanilla, Superman vs. Batman, Kylie vs. Kendall- the answer is vital but far from simple, so we’ll try to figure it out in this blog post.

Entendiendo que nadie tiene un presupuesto ilimitado de marketing, es razonable -y necesario- preguntarnos qué tiene mejores resultados: el Search Engine Marketing (o posicionamiento de tu marca en buscadores) o Facebook Ads (o anuncios de Facebook).

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