All posts by Edgar Guillen

26 Mar 2018
Sticky Post By Posted in webinar, Content Marketing, planning With 1 Comment Permalink

Our Do’s and Don’ts of Running your First Webinar

Sticky Post By On March 26, 2018 With 1 Comment

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In recent years, webinars have become a vital part of a good marketing strategy plan. If you want to build your brand’s authority in the eyes of your leads and customers, this is a great way to show them your expertise.

By presenting yourself to them through an interactive channel, you’ll connect with your viewers. This will give you valuable (and free!) data to deepen your buyer persona and fine tune your product.

We started working with webinars last year, helping several of our clients to embrace them as a connection tool and as a qualified lead generator. Over time, it has led to higher reported sales and greater engagement, especially client contact.

Today, we’ll share with you the most critical elements to consider when planning an upcoming webinar for yourself or a client. If you overlook any of these points, it could kill even the best efforts, so be sure to take note of each one!

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12 Mar 2018
Sticky Post By Posted in Facebook Ads With No Comments Permalink

4 Things You Need to Optimize in Your Facebook Ads Campaign Now

Sticky Post By On March 12, 2018 With No Comments

4 Things You Need to Optimize in Your Facebook Ads Campaign Now

We bet this has happened to you: Your team prepares (what you consider to be) a stellar Facebook ads campaign. You upload it to your ad platform of choice and, once it’s approved, set it to start running ASAP.

Then, you sit down and wait for the ROI to come… but nothing happens. In desperation, you prepare to spend more money to practically force your message down the throats of every member of your target audience. You want the clicks, and you want them now!

If this is you, calm down. Spend that money on a soothing cup of tea instead, and open your ad analytics before doing anything else. You’re more likely to find the culprit here than in your credit card bill. The real secret to winning campaigns doesn’t lie in getting everything right the first try: it’s about continually optimizing each element to ensure you’ll keep getting the ROI you want.

Let’s get real, gone are the days in which a single ad could run for a long time and still get the revenues your brand hoped for. Our audience’s tastes, digital hangouts and channels change quickly; if you want your message to get across, you should stay at least a half step ahead.

The best way to do so isn’t by setting your campaign, forgetting it and waiting for a shower of dollar bills.

Mr. Krabs money

Instead, you need to take out your ad toolbox and optimize, optimize, optimize.

In the past few months, we’ve become obsessed with optimizing our ad campaigns for our clients. It’s a bit of extra work but it has taught us a lot as marketers, increased our brand’s sales and helped us embrace our inner scientist. This is also a tactic you can also use for any email sales/engagement campaigns you’re running.

Today, we’ll show you the four most important elements you need to tweak regularly in your Facebook ads campaign. Spending some time on these elements will get you one step closer to your goals and help you grow as an ad creator.

Are you ready for some tweaks? Read on!

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15 Feb 2018
Sticky Post By Posted in marketing funnel, Content Marketing, Content Strategy With No Comments Permalink

Four Things We Learned From Trying Out Russell Brunson’s Soap Opera Sequence

Sticky Post By On February 15, 2018 With No Comments

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Every marketer worth their weight in ROI knows that staying in their comfort zone is a terrible idea. The key to keeping brands alive and thriving is to continually adjust tactics, try out new things and understand that what worked two years ago (or even two months ago) might not be good enough today.

This is why, one of our core values as a company is to learn from others and to find ways to adapt their lessons to our work. It satisfies our curious nature, and lets us keep our clients’ brands engaged with experimentation- despite the fact that we all sucked at chemistry in high school.

Russell Brunson’s book, “Dotcom Secrets,” recently blew our minds- so much so that it became required reading for our team members, which meant that several copies of the book travelled great distances to educate Motionites around the globe. We became so obsessed that some of us didn’t wait until reaching to Secret #9 to start applying their tactics.

The tip that really hooked us was the Soap Opera Sequence.

In a Soap Opera Sequence, you create and automate a series of emails in which you develop a narrative of struggle against adversity that connects the reader to your buyer persona and their pain points. In the end, you reveal your product as the solution they’ve been searching for all along.

The goal of this sequence is to keep your recipients engaged with the story, not only because of the narrative interest but because they can find it directly relatable. Instead of a blunt, “salesy” impression, they feel like you’ve put yourself in their shoes, making you come off as an ally guiding them to the solution instead of a checkered suit salesman pushing an agenda.

Today, we’d like to share four lessons with you that we’ve learned from our experiments with the Soap Opera Sequence (or SOS, from now on). We hope they inspire you to give it a shot and write your own story!

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30 Jan 2018
Sticky Post By Posted in marketing funnel, marketing goals, planning With No Comments Permalink

No more excuses. Your business needs a marketing funnel. Here’s why.

Sticky Post By On January 30, 2018 With No Comments

No-more-excuses

We live in an era where it’s easier than ever to reach out to potential customers. But as we all know, the competition is rough. It’s a crowded field, so how do YOU come out on top? Well, we happen to have the answer! Creating a solid marketing funnel that takes your customer through your buyer’s journey and beyond is definitely the way to go.

This year, it’s all about creating results-oriented funnels! And today, we want to teach you the main reasons to have one in the first place, and how the effort you put into making it is worth it.

Sounds great? Follow us down the funnel:

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16 Jan 2018
Sticky Post By Posted in Content Marketing, Facebook Ads With No Comments Permalink

Ask Yourself These Questions Before Launching your next Facebook Ads

Sticky Post By On January 16, 2018 With No Comments

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Advertising through social media channels is a must have for every marketing campaign worth its salt: it allows us to reach out to the exact demographic at the right moment.

Yet, coming up with brilliant social media ads demands the same level of precision one would use for making tasty macarons. You can’t throw together ingredients (or copy and paste images in our case) in a bowl, toss it in the oven and pray for the best results.

This is especially key when it comes to the social media network all marketers want to master: Facebook. A winning Facebook ad is a balancing game between precise guidelines for text and image, and trying to stand out from others who also want your audience’s attention (including their own friends and family).

How do you do it? With a lot of creativity, and keeping some important considerations in mind that can help you get those much needed clicks. You need to bring your own creativity to the table (sorry, we won’t give you our secret recipe), but we do have some practical advice for you.

Whether you’ve already written some Facebook ads for your next campaign or are in the process of doing so, reflect on your content with these questions before offering it up to the F shaped god. It’ll save you time and earn you money.

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28 Dec 2017
Sticky Post By Posted in Content Marketing, 2017, 2018, marketing goals, lessons With No Comments Permalink

Our Top Content Marketing Lessons from 2017

Sticky Post By On December 28, 2017 With No Comments

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So, 2017 is coming to an end. It has been a crazy year for all of us (and I bet it has for you, too), but it has also been a year of growth, creativity and teamwork. We even managed to have fun at some points!

Before reaching out for the champagne bottle and the grapes, though, it’s time to reflect on what we learned during the year. Taking some time to review our hits and misses of 2017 will help us assess what to repeat and what to avoid at all costs during the new year.

We’re days away from writing a new chapter in our agency’s history. You’re days away from writing a new chapter in your marketing life. We hope these lessons will inspire you during the new year and lead you to brilliant content marketing ideas in 2018.

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04 Dec 2017
Sticky Post By Posted in headlines, blog writing, Content Marketing With No Comments Permalink

Your Headline is Boring, 5 tips for creating great Headlines

Sticky Post By On December 4, 2017 With No Comments

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Reading blog posts and news pieces, among lots of other things, is a huge part of our agency’s daily routine. This is not only because we have to stay informed on the latest trends on our (and our clients’) industry.

We also like to keep an eye on what our competitors are doing 😉

The thing is, with thousands of new written content coming out every day from all angles, it’s impossible to keep up with each one of them. After all, we have to work. Thus, when faced with them, the headline plays a big part on the decision of whether we want to read this post now, or at least, save it on Pocket to read it on our break.

And, here’s a little secret: all readers (even you!) go through this process every day.

Because of this, the chase for the magic formula to create epic headlines has become part of the content marketer’s everyday life. The truth is that there’s not a simple, one-size-fits-all recipe for the perfect headline that will work for every type of content you create. What worked for one post may be terrible for another.

In today’s post, you won’t find complicated math formulas or mysterious alchemy recipes from our ancestors. You may already have your own headline secret sauce going on.

Instead, we want to give you four key reminders that you have to keep in mind while editing your list of 30 potential headlines for your next post. Sometimes, in the midst of following formulas and ULTIMATE PROVEN RECIPES, you may lose sight of them, and your readers may penalize your post for it.

Ready? Let’s cook some headlines!

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17 Nov 2017
Sticky Post By Posted in hispanic, Content Marketing, Brand communication With No Comments Permalink

Oye! Why You Shouldn’t Ignore the Hispanic Market in The U.S.

Sticky Post By On November 17, 2017 With No Comments

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It’s not a secret that we at Motion Ave. have plenty of sangre latina in our veins. I mean, come on, my name’s María.

Something else that’s not a secret is that the Hispanic market has grown like crazy in recent years. According to data from the U.S. Census, in 2017 there are 57.5 million of Hispanics in the country, a number that’s expected to grow by more than 100% by 2060. This means that by then, a third of the U.S. population will be of Hispanic descent!

As a community, they’re not waiting around to make their influence known in marketing and other areas. In fact, the hispanic vote is followed very closely as a deciding force in all significant electoral campaigns. The U.S. Census estimates that around 12 million Hispanics voted in 2016’s presidential elections, which is 47% of all Hispanics over 18 years of age.

But, let’s not talk about politics today. Let’s focus on marketing.

Considering these facts, we’re surprised (and a little disappointed) to find that few brands are coming up with customized strategies for the Hispanic market. Even if there has been a steady push towards diversity in media and advertising, there’s still a lot of work to do. According to a CNN report, in 2013, only 6% of all advertising budgets were allocated to the Latin market.

We want this to change for 2018. And we want to help you do it.

So, for today’s post, we’ll focus on the three reasons why you need to have a strategy in place for the Hispanic market.

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31 Oct 2017
Sticky Post By Posted in 2018, Content Marketing, marketing goals With No Comments Permalink

Do You Have Your 2018 Marketing Goals Yet?

Sticky Post By On October 31, 2017 With No Comments

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We don’t mean to be the marketing goals police, but time is ticking. And even though, we’re two months away from bidding adieu to 2017, this time is perfect for you to sit down and make a decent draft of your goals for 2018.

The new year always comes much sooner than you think.

Back in February, we spoke about the three things your content marketing strategy must have. We’re glad to see that all of these items have had some level of stardom throughout this year. Our sixth sense is on point, and if you embraced them this year, so is yours!

Now, this doesn’t mean that you get to sleep on your marketing efforts ‘till January. In fact, no matter how exhausted you feel right now, we strongly encourage you to keep your eyes open and start looking ahead to next year’s goals.

No, it’s not too early. And, if we look at the biggest power players of marketing, such s Neil Patel and the Content Marketing Institute, they’re already talking about 2018’s trends.

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Neil and Joe are always ahead of the game. #Goals

So, take off your Halloween costume, put away those Christmas decorations, and get your marketing goals going, with the help of these three key points.

(we just really like the number 3 when it comes to goals, okay?)

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    Motion Ave, Inc. 25.925650, -80.163507 Digital Marketing and Design Agency.