All posts by Edgar Guillen

16 Oct 2017
Sticky Post By Posted in Content Marketing, Content Strategy, Ad-free With No Comments Permalink

How to Reach out to Your Audience in an Ad-Free World

Sticky Post By On October 16, 2017 With No Comments

How-to-Reach-out-to-Your-Audience-in-an-Ad-Free-World-1.jpg

When was the last time a wild online ad appeared in your internet experience? 

I can say that, even though I don’t have any premium plans for my favorite connected apps or don’t see the logic of having YouTube Red, it’s been a long time since I’ve run into a disruptive ad.

Brands are noticing that users are willing to do what it takes to avoid the nuisance of an ad interrupting their experience. Few things are less sexy than a Geico ad plugged in the middle of your Spotify mix of Barry White.
Read more

27 Sep 2017
Sticky Post By Posted in E-mail Marketing With No Comments Permalink

Six E-Mail Marketing Mistakes to Avoid at All Costs

Sticky Post By On September 27, 2017 With No Comments

Six-E-mail-marketing-mistakes-to-avoid-at-all-costs.jpg

In my mother tongue, Spanish, there’s a tough loving but wise saying. I’ll do my best to translate it without butchering it:

“Uno no nace aprendido”

It translates to: a person isn’t born having learned everything.

And if there’s a field where I’ve seen this in action has been in all things e-mail marketing.

Whomever claimed that e-mail marketing was dead must be biting their tongue very hard right now. It has become a crucial tool to develop and maintain a strong relationship with leads and contacts, by sharing regular information that’s relevant for their needs and their stage in the customer lifecycle.

Now, here’s the thing: in order for your e-mail strategy to work, you need to be a quick learner on the what’s effective and what isn’t.

And, even though this field is also in constant evolution, just as every area of content marketing, there are basic details you must take care of, such as: your e-mail subject, its content and how to distribute it, among others. Many marketers run the risk of being too concerned about adapting the hottest tool that will guarantee more opens, without paying attention to the substance of the content.

Today, I’ll tell you about the six worst mistakes you must avoid with your e-mails and why they’re so toxic for your marketing efforts.

Read more

08 Sep 2017
Sticky Post By Posted in Content Marketing, Holiday Marketing, planning With No Comments Permalink

It’s Not Too Early to Start Thinking About Holiday Marketing

Sticky Post By On September 8, 2017 With No Comments

It's not too late to start thinking about holiday marketing.jpg

 

It seems that it was yesterday that we were wiping off confetti from our New Year’s Eve outfits and removing our 2017 glasses to start our Q1 with a bang.

But, as we start to recover from the summer and get back into our normal routines, another marketing extravaganza is looming on the horizon: this year’s holiday marketing campaign. Yes, it’s coming and you need to get ready for it now.

Why? Because, even if you don’t hear any ringing bells going off yet, many shoppers are starting to think about their list of gifts for their loved ones, how they will decorate their homes and what their plans will be for the most wonderful time of the year.

And, if you want to land a place at the top of their shopping lists, you should start planning how you’re going to reach them by building an engaging and consistent marketing campaign that starts running out at the right time.

Today, I bring you three key factors you must take into account to start working on your 2017 holiday season strategy. Take out the party favors and read on!

Read more

28 Aug 2017
Sticky Post By Posted in AI With No Comments Permalink

Get Ready for These Four Awesome and Scary Applications of AI in Marketing

Sticky Post By On August 28, 2017 With No Comments

Get-ready-for-these-four-awesome-and-scary-applications-of-AI-in-marketing.jpg

INTRODUCTION:

It seems it was a few years ago when I marveled at the epic inventions featured in shows and movies like The Jetsons and Back to the Future. Being a 7-year old in the 90s, I thought that most of them would be real by the time I was 30, far from now.

Well, now I am that age and, even though legit hoverboards and flying cars are still out of reach, many of the gadgets showed as fantasy are very much a reality nowadays, or are closer to become such.

I can certainly say though that the most important technological upgrade of the past couple of years isn’t even tangible on its own, but it surrounds us in everything we do, making our life easier and knowing us in unimaginable ways. I’m not talking about the iPhone; I’m talking about AI.

Without us noticing it, AI has crept into our lives and into almost everything we do. This means that us marketers need to be aware of the latest trends around it and learn how to optimize our current strategies around them. Why? Because the evolution of technology is faster than ever, and even if we live in the most remote location ever and some of these items sound like science fiction, they’re real, and they’re affecting your brand’s marketing efforts right now.

It’s closely linked to the concept of MarTech, which is the inevitable marriage between marketing and technology. It covers almost an infinite sea of areas in the digital world: from content, to social media, relationship building and, of course, data management.

Today, I want to show you four of the most incredible applications of AI in marketing that can really change your game. Remember, this is not the future, this is happening NOW, so start looking into ways to take advantage of them.

Read more

17 Aug 2017
Sticky Post By Posted in rebranding, planning With No Comments Permalink

Need a Map for Rebranding? Follow These Five Key Steps

Sticky Post By On August 17, 2017 With No Comments

Need-a-Map-for-Rebranding-Follow-These-Five-Key-Steps.jpg

 

We’re back!!

After a few months of radio silence, we’re finally ready to bring back our A-game and keep the conversation going on all things digital marketing. But we didn’t spend the last months hidden in the shadows with our arms folded.

Instead, we’ve been working like busy bees in our own rebranding.

Now, from reading about rebranding and taking all that information into practice, we realized that there isn’t a single magical formula to guarantee that our new face will be an immediate success. It takes months of deep thinking, planning, and executing to get it out there, so marketers shouldn’t take it lightly.

We’re proud and happy with our work, and hope you will be too in the coming weeks, but it is a doozy!

Rebranding requires investing time, money, and brain juice that, if carried out well, can take your brand to the next level. But on the other hand, even if it’s planned, researched, and tested to perfection, rebranding can be a gamble.

We’ve seen far too many examples of companies with rebranding strategies that were rejected by the very audience they were looking to charm. Changing up your brand can’t save you from a terrible sales quarter or from a mediocre product.

So, before you tear out your old image and start painting the new one, make sure you have two things:

  • A good team ready to make it happen.
  • A clear gameplan.

Got those? Then you’re ready to start!

In this post, we want to share with you the five key elements for a successful rebranding process. If you’re in the middle of it, we hope they can serve as inspiration to keep going. If you’re not ready yet, don’t be scared and read on. Knowledge is power after all!

Ready for our tips? Read on!

Read more

07 Feb 2017
Sticky Post By Posted in Content Marketing, Content Strategy, 2017, Video, E-mail Marketing, Buyer Personas With No Comments Permalink

Three Things You Must Have in Your Content Marketing Strategy for 2017

Sticky Post By On February 7, 2017 With No Comments

content marketing strategy 2017 list live video e-mail marketing mkt buyer personas planning motion ave

We’re a month into 2017, and many of us are working hard to put our content marketing strategy for this year in action. Some of us are still enthusiastic to achieve great results, others might be struggling for breath, and there’s even a small group that hasn’t planned anything yet! 

If you’re part of the last group, don’t worry, we won’t tell anyone. But we will tell you that this is the perfect time to get started. Why? Because of these three things:

  1. We still have fresh memories of most of our victories and lessons from 2016.
  2. We have already gotten the ball rolling on 2017: interacting with our audience, reaching out to our clients, etc.
  3. We’re in time to turn things around if we’re off to a rough start.

You may already have some ideas of what needs to be part of your digital strategy for 2017, especially when it comes to industry-specific goals, but make sure you make some space for these three items so you can stay on top of the game.
Read more

10 Nov 2016
Sticky Post By Posted in Content Marketing, halloween, horror movies, Uncategorized With No Comments Permalink

Five Lessons From Legendary Horror Movies for Content Marketers

Sticky Post By On November 10, 2016 With No Comments

horror movies content marketing content creation motion ave

Halloween season is just behind us. As a celebration of all things scary, everyone knows that a good Halloween party would be incomplete without a horror movie marathon on Netflix. Every year, we see an influx of horror movies, ready to keep us on the edge of our seats. However, few of them end up becoming long term classics. Watching House of Wax at midnight may cause more laughters than jitters, whereas watching The Exorcist could give you nightmares for weeks.

Read more

10 Nov 2016
Sticky Post By Posted in Content Marketing, halloween, horror movies, Uncategorized With No Comments Permalink

Five Lessons From Legendary Horror Movies for Content Marketers

Sticky Post By On November 10, 2016 With No Comments

horror movies content marketing content creation motion ave

Halloween season is just behind us. As a celebration of all things scary, everyone knows that a good Halloween party would be incomplete without a horror movie marathon on Netflix. Every year, we see an influx of horror movies, ready to keep us on the edge of our seats. However, few of them end up becoming long term classics. Watching House of Wax at midnight may cause more laughters than jitters, whereas watching The Exorcist could give you nightmares for weeks.

Read more

17 Oct 2016
Sticky Post By Posted in annoying, brands, social media, sprout social, Uncategorized With No Comments Permalink

Five Things That Annoy Customers on Social Media

Sticky Post By On October 17, 2016 With No Comments

social media computer content marketing seo facebook twitter social media management

Recently, Sprout Social published their Q3 2016 study on brand behavior on social media channels. One of the best insights of the publication was a series of things that brands do on social media which annoy their customers and followers. While these things may seem small in comparison to major social media gaffes, they slowly erode the relationship between customer and brand, and may lead to an unfollow down the line.

Read more

Drop us a line!

Get in touch with us!

    Your Name (required)

    Your Email (required)

    Subject

    Your Message

    Motion Ave, Inc.

    loading map - please wait...

    Motion Ave, Inc. 25.925650, -80.163507 Digital Marketing and Design Agency.