Another academic year is about to begin later this month. Regardless if it’s the first day of kindergarten or senior year in college, kids and adults go through the same shopping and planning processes to prepare for this new period.
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All posts by Edgar Guillen
Pokemon Go: Brand reviving done right
In recent days, Nintendo has scored big with two releases that play heavily into the nostalgia of tech users and gamers worldwide: the Pokemon Go app and the announcement of a revamped Nintendo NES that will go on sale in November. In both cases (a bit more so on the Pokemon side) fans received the news with great enthusiasm and flocked to get their hands on these products.
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Pokemon Go: Brand reviving done right
In recent days, Nintendo has scored big with two releases that play heavily into the nostalgia of tech users and gamers worldwide: the Pokemon Go app and the announcement of a revamped Nintendo NES that will go on sale in November. In both cases (a bit more so on the Pokemon side) fans received the news with great enthusiasm and flocked to get their hands on these products.
Read more
The Game of Communications Trends during the Olympics
The Olympic Games are the ultimate test of strength, courage and determination for athletes worldwide. Every four years, millions of viewers tune in to root for their country’s finest sportsmen and women. As always, when it comes to major sports events, brands are focused on using today’s hottest tech tools to connect with fans in the name of sportsmanship.
Read more
The Game of Communications Trends during the Olympics
The Olympic Games are the ultimate test of strength, courage and determination for athletes worldwide. Every four years, millions of viewers tune in to root for their country’s finest sportsmen and women. As always, when it comes to major sports events, brands are focused on using today’s hottest tech tools to connect with fans in the name of sportsmanship.
Read more
Get the conversation going with chatbots
2016 is the year of chatbots?
Even though they have been around for many years, in sites such as Cleverbot, 2016 is the year of the chatbot. There seems to be a bot for everything these days: from customer support and virtual assistant, to contesting parking tickets and even for Catholic prayers. Chatbot startups continue to pop up by the dozen, and, as always, big brands are jumping on the trend as well.
Read more
Get the conversation going with chatbots
2016 is the year of chatbots?
Even though they have been around for many years, in sites such as Cleverbot, 2016 is the year of the chatbot. There seems to be a bot for everything these days: from customer support and virtual assistant, to contesting parking tickets and even for Catholic prayers. Chatbot startups continue to pop up by the dozen, and, as always, big brands are jumping on the trend as well.
Read more
Emojis: Making marketing fun, one at a time
Emojis, those lovely yellow Unicode fellas, have evolved from being the perfect complement for our text or Whatsapp message, to becoming the hottest tool to catch the eyes of Millennials and Generation Z everywhere. It’s simple to see why: they’re simple, universally understood and can replace words and feelings with a single tap (or many repetitive taps, if get too excited).
Read more
Emojis: Making marketing fun, one at a time
Emojis, those lovely yellow Unicode fellas, have evolved from being the perfect complement for our text or Whatsapp message, to becoming the hottest tool to catch the eyes of Millennials and Generation Z everywhere. It’s simple to see why: they’re simple, universally understood and can replace words and feelings with a single tap (or many repetitive taps, if get too excited).
Read more
Brand communication during tragedy: 5 essential tips for authentic messages
Every once in a while, a big tragedy (be it natural, or human caused) touches our hearts and even shakes us to the core of our existence. On June 12, the world condemned the attack on a LGBT+ nightclub in Orlando, Fl. which caused the death of over 50 people, just in the middle of Pride month. Many brands expressed their condolences and messages of support for the LGBT+ community and the city of Orlando.