Emojis: Making marketing fun, one ???? at a time

Emojis, those lovely yellow Unicode fellas, have evolved from being the perfect complement for our text or Whatsapp message, to becoming the hottest tool to catch the eyes of Millennials and Generation Z everywhere. It’s simple to see why: they’re simple, universally understood and can replace words and feelings with a single tap (or many repetitive taps, if get too excited). Read more

Brand communication during tragedy: 5 essential tips for authentic messages

Every once in a while, a big tragedy (be it natural, or human caused) touches our hearts and even shakes us to the core of our existence. On June 12, the world condemned the attack on a LGBT+ nightclub in Orlando, Fl. which caused the death of over 50 people, just in the middle of Pride month. Many brands expressed their condolences and messages of support for the LGBT+ community and the city of Orlando.

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Video Marketing… The basics

Numеrоuѕ marketing аltеrnаtіvеѕ еxіѕt fоr the аggrеѕѕіvе аnd іngеnіоuѕ оnlіnе marketers оn the Wеb tоdау аѕ іnnоvаtіоn rеmаіnѕ tо аdvаnсе quickly. It might bе kерt іn mіnd rapidly thаt one marketing strategy is mаkіng wаvеѕ high and ԛuісk without lоѕіng ѕtеаm оr еnеrgу. Read more

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