Reading blog posts and news pieces, among lots of other things, is a huge part of our agency’s daily routine. This is not only because we have to stay informed on the latest trends on our (and our clients’) industry.
We also like to keep an eye on what our competitors are doing 😉
The thing is, with thousands of new written content coming out every day from all angles, it’s impossible to keep up with each one of them. After all, we have to work. Thus, when faced with them, the headline plays a big part on the decision of whether we want to read this post now, or at least, save it on Pocket to read it on our break.
And, here’s a little secret: all readers (even you!) go through this process every day.
Because of this, the chase for the magic formula to create epic headlines has become part of the content marketer’s everyday life. The truth is that there’s not a simple, one-size-fits-all recipe for the perfect headline that will work for every type of content you create. What worked for one post may be terrible for another.
In today’s post, you won’t find complicated math formulas or mysterious alchemy recipes from our ancestors. You may already have your own headline secret sauce going on.
Instead, we want to give you four key reminders that you have to keep in mind while editing your list of 30 potential headlines for your next post. Sometimes, in the midst of following formulas and ULTIMATE PROVEN RECIPES, you may lose sight of them, and your readers may penalize your post for it.
Ready? Let’s cook some headlines!