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12 Jul 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On July 12, 2019

Get all the new updates on Facebook, Instagram and Twitter in this new edition of Marketing Updates With Motion Ave.! This week, major social platforms across the Internet step up to greater ethical responsibilities and start polishing their public image:

Facebook Fights Snake Oil Ads

Facebook’s latest news feed algorithm update takes aim at phony health goods, such as weight loss, hair growth, and sexual potency products. No, FB doesn’t want you to be bald, fat, and lonely; these ads are typically from sources selling completely unregulated or outright fraudulent products, often imported with no direct oversight from food or drug agencies. They can be dangerous, even fatal, or just plain expensively useless- Facebook is clearly trying to clean up its image as a refuge for fakes.

Learn more about this fight against misleading ads here: https://bit.ly/2JlMyTM

Instagram AI Protects Your Lunch Money

Instagram is harnessing machine learning to compare outgoing messages to content previously reported by users as abusive. If the AI thinks your message might be bullying, you’ll receive a prompt, “are you sure you want to send this?” This feature intends to reduce abusive behavior by requiring users to pause and check their intentions; since most aggressive behavior online is the result of impulsive outbursts, this might be a subtle but effective weapon against cyberbullying.

Get the full story here: https://bbc.in/2xGu2jL

Facebook Realizes You Can Make Money On It

Facebook hopes to woo content creators from YouTube by offering new ways to quit your real job and spend 14 hours a day in your basement streaming Fortnite and DOTA. Now, in addition to premium subscription options to lock exclusive content behind a paywall, viewers can purchase “Stars,” the token economy that will be used to “tip” content streamers during live streams, which will become real money.

Shocking news: beginning in 2020, Facebook will take a cut (or, if you like, “vig”) of the earnings from the fan subscription. Thank goodness they’re not neglecting themselves!

Get to know more here: https://www.theverge.com/2019/7/9/20687603/facebook-creators-stars-subscriptions-supporter-groups

https://techcrunch.com/2019/07/09/facebook-subscription-revenue-share/

Twitter Joins The Hate Speech Fight

Twitter is expanding their code of conduct to penalize users who submit messages that dehumanize others on the basis of religion. Now more than ever language and its malicious use is the focus of social platforms!

Get to know more about this story here: https://blog.twitter.com/en_us/topics/company/2019/hatefulconductupdate.html

That’s it for today! Want to stay even better informed? Follow us on Instagram! See you next week with another issue of Marketing Updates With Motion Ave!

05 Jul 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On July 5, 2019

Welcome back for more marketing updates with Motion Ave. Not even the short Facebook, Instagram and Whatsapp outage can stop us from bringing you the best news of the week!

New Chat Sticker Comes To Instagram

This new addition to the Instagram stickers will allow users to enter a group chat directly from one of your Stories. You’ll be in control of who is allowed in (or not)! There aren’t any immediate applications in marketing- but it’s a great choice for friends who want to start a group conversation on Insta because their moms and grandparents have taken over Facebook.

An ambitious marketer could use this facility in combination with the recent enhanced ad features to provide unparalleled, if labor-intensive, customer service. What do you think?

For more information, click here: https://www.theverge.com/2019/7/2/20679070/instagram-chat-sticker-stories-group-dm

Twitter Realizes Search Results Should Contain Information

Thanks to a recent update, Twitter user searches will now get you more than a name. Now when you search for a user on the platform, you’ll get more information like recent tweets, mutual follows, and trends to decide if it’s worth following that profile.

Want to know more? https://www.socialmediatoday.com/news/twitter-updates-search-results-with-additional-contextual-info/557911/

Opening A New App Is Hard: Snapchat Brings Us Another Game, “Bitmoji Tennis”

Snapchat’s new multiplayer gaming platform is taking off- needless to say, the platform is thrilled that another user impulse can be indulged without clicking away. They’ve now added “Bitmoji Tennis,” where Snapchat users can compete with friends and randos, with game modes including solo training, one-on-one match challenges, and group challenges. Profanity-laced temper tantrums and public scandals will be available later as premium content.

Prepare yourself for the first match here: https://9to5mac.com/2019/07/01/snapchat-bitmoji-tennis/

WhatsApp Grudgingly Acknowledges Facebook Exists, Instantly Also Becomes A Social Network

The popular Facebook property WhatsApp is giving its parent company a little PDA: a new feature finally lets you share your Whatsapp status on Facebook. Also, the long-awaited fingerprint authentication could finally become a reality on the platform, along with the QR mode that will allow you to easily add contacts by scanning a simple code. These new features make us wonder: is Whatsapp still just a messaging platform, or is it essentially a social media annex of Facebook where more chatting goes on?

Find out more about this news here: https://www.thesun.co.uk/tech/9412231/whatsapp-update-5-exciting-features/

That’s it for today! We look forward to seeing you next week in a new edition of Marketing Updates with Motion Ave.

28 Jun 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On June 28, 2019

We’re back with more marketing news! This week Google, Instagram, Twitter, and YouTube gave us plenty to talk about!

Google Tries Social Media Again With Google My Business

Remember Google+? Yeah, most people don’t. The “Facebook for people too old for Facebook” went away last year due to massive security gaps and a general lack of interest, but that doesn’t mean Google still doesn’t want the remaining sliver of that sweet social media marketing pie. New features on Google My Business won’t create a new social platform, but they’ll bring the ability for brands to take social-like actions, such as integrating discounts, stickers, and more customizable images into their Google search presence.

Get the whole story here: https://www.socialmediatoday.com/news/google-adds-more-social-like-options-to-google-my-business-listings/557314/

It’s Still Instagram, but More And Faster And Alive

In the days of the dinosaurs, before CGI, most cartoons were made with “stop motion”- showing a lot of pictures, each slightly different, very quickly to make things appear to move and change. Instagram is bringing the quirky fun of stop-motion without the tedium to Stories: stop motion story mode. Take several shots of an object, and Instagram will bring them together to create a stop motion video, ready to be used in your account.

Check out this upcoming feature here: https://beebom.com/instagram-stop-motion-story/

Never, Ever, Ever, Ever, Ever Read The Comments. Hey, Stop!

It’s hard to deny that YouTube has created a bustling marketplace of ideas in the comments section of its videos, where millions of users from around the world come together to share positive, healthy, mutually supportive messages of love and well-composed insights.

To help YouTubers remain focused on the extremely important content of their videos and not be distracted by the verbal delights of the comment page, the platform is migrating comments to behind a button, that you’ll have to click to open the scroll. Now you’ll have a few more precious seconds to think about whether you need to share your carefully-worded viewpoints on making 6-figure salaries working from home, just like your cousin.

Read about the first blow struck for world peace here: https://techcrunch.com/2019/06/21/youtube-confirms-a-test-where-the-comments-are-hidden-by-default/

We Found Another Use For Google Cardboard: Looking At 3D

3D technology comes to Google Ads with its new ad display format, “Swirl”. Marketers can now integrate 3D assets into interactive ads, allowing for more immersive online product experiences than ever, and more people walking down the street waving their hands in the air for no apparent reason.

The future is here: https://www.searchenginejournal.com/google-introduces-interactive-ads-with-3d-objects/313029/#close

C’mon Guys, Twitter Lists Is Awesome, Just Give It A Chance

Lists are a great way to curate your feed and have an overall more organized and intentional Twitter experience, so it’s no surprise that very few people know about or use it. To bring customizable timelines to the forefront, Twitter’s new positioning of Lists would make it possible from a single swipe, instead of buried behind multiple taps. We know how tiring that can be.

Learn more about the new feed modality here: https://www.socialmediatoday.com/news/twitters-looking-to-emphasize-lists-with-new-swipeable-custom-feeds/557629/

That’s all, folks! See you next week for more Marketing Updates with Motion Ave!

17 May 2019

Sticky Post By Edgar Guillen Posted in Instagram Marketing, Digital Marketing, trends, Instagram, marketing goals, 2019 Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On May 17, 2019

…we’re back with marketing updates in a week full of controversy and cool new features! Want to know more? Read on!

#DeleteBreakupFacebook

A chant has been spreading across Big Tech regulation advocates: break up Facebook. Among those calling for the dismantling of the technology giant is Facebook co-founder Chris Hughes.

It seems like Facebook’s many missteps in the past year, and a growing concern about the social harm caused by the platform, have finally taken their toll. Politicians have finally entered the fray, branding Facebook a dangerous monopoly in the “attention economy” and a threat to democracy, journalism, bee populations in the southern hemisphere, and waistlines.

What do you think? Should Facebook be split into several independent corporations, governing Instagram, WhatsApp, and Messenger each separately from the social media platform? Would Facebook’s past sins have been avoidable with more competition and regulation?

How Did Healthy Dishes Happen? Lyrics Sticker Saves Us All

Hold me closer, Tony Danza. Back in dinosaur times, our parents would read the lyrics to songs on these things called “liner notes” on the big, plastic plates that held less music than the cheapest thumb drive on Amazon. Instagram has made adding music to Instagram Stories an even better experience with a new feature: the Lyrics Sticker. This new option displays the lyrics of the song playing in your Story over the video.

Want to know more about this cool feature? Click here: https://www.businesstoday.in/technology/top-story/instagram-stories-testing-lyrics-stickers-feature-facebook/story/345833.html

Retweet With More Than Words

Twitter has made retweeting a lot more functional with one easy addition: the ability to attach not only words but also photos, GIFs and videos. Speechless? Make the most of this option to express your someone else’s vitally important thoughts!

@Shop Account On Instagram

We recently reported on the super-convenient feature letting you make in-app purchases on Instagram. Now there’s a catalog so you can navigate through the different products you can find across the app and buy instantly. This curated shop account showcases product posts of brands and creators that are of interest to the community.

Know more about it here: https://instagram-press.com/blog/2019/05/09/shop/

That’s it for this week, folks! See you next friday for more marketing news!

10 May 2019

Sticky Post By Edgar Guillen Posted in social media, marketing, Instagram Permalink

Marketing Updates with Motion Ave

Sticky Post By Edgar Guillen On May 10, 2019

It’s time for your weekly marketing news report with Motion Avenue!

This week, Google and its I/O Conference were filled with announcements about future releases soon and not-so-soon. Not to be outdone, Facebook demands our continued excitement with EVEN MORE CHANGE! Let’s get to the latest updates.

Google Announces Everything will be AI

At the I/O conference, Google showcased a variety of AI-powered products it will launch in the short- to mid-term, as well as yet another Android phone! There were actually some meaningfully new announcements about Google’s continued AI development, including more responsible algorithm development and Project Euphonia, which seeks to assist people with speech impairments.

Learn more about these and others Google announcements here: https://www.buzzfeednews.com/article/nicolenguyen/here-is-everything-google-announced-at-its-io-conference

Facebook Will Be Sort Of Completely Different!

Don’t worry, Facebook will fix the thing you’re angry at! Wait, you want more of something? OK. The social media giant has declared that it will redesign its app to emphasize two user favorites: Events and Groups. By “emphasize,” they mean “generally have fewer other features.” The streamlined design and user experience is intended to put “communities data at the center.”

Want to know more? Click here: https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019

Instagram “Shop From Creators” Update

Instagram has invested a lot of effort into same-page shopping, but somehow, every photo on the platform doesn’t include an option to purchase. Instagram is handing influencers the shop keys, now: the “shop from creators” option will allow creators to tag a product on their photos so their followers can buy it on the spot!

This also means we can continue hearing theories about influencer markets for at least the next two years- but by then, we’ll all be too old for them anyway.

Learn more about this story here: https://www.socialmediatoday.com/news/facebook-f8-2019-new-updates-for-instagram-including-shop-from-creators/553808/

Messenger Makeover

The Facebook experience might start emphasizing fewer features, but Messenger is at the other end of its lifecycle, and still has room to pile on features for people to love and hate. Messenger is getting an update with Project LightSpeed, which seeks to launch Messenger with full features, at less than 30 MB, with a watch together option, which will allow you and your friends to watch videos at the same time in the chat.

Get to know more here: https://venturebeat.com/2019/04/30/facebook-details-messenger-updates-new-desktop-app-social-video-and-project-lightspeed/

That’s it for this week! We look forward to seeing you next week to continue sharing the most relevant news from the marketing industry.

03 May 2019

Sticky Post By Edgar Guillen Posted in social media, marketing, Instagram Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On May 3, 2019

Welcome to your digest of the most relevant marketing news of the week! This week, even Mark Zuckerberg gave us something to talk about. Learn more below!

Instagram to Hide its True Feelings?

Invisible likes now could be a reality. According to sources, Instagram would be testing a new feature to hide the number of a post’s likes from followers. The idea is to encourage audiences to focus on the content an account shares, and not on the likes of a publication.

Here’s the rest of the story: https://nypost.com/2019/04/19/instagram-tests-making-likes-invisible-influencers-are-worried/

Some Guy Named Mark Launches Podcast

In his New Year’s resolution, Mark Zuckerberg decided that in 2019 he wanted to address issues related to technology and its place in society, and to reboot Farmville with “corn-focused microtransactions.” One of those statements is (probably) true. As evidence, Zuckerburg’s new podcast “Tech and Society”. Do you think this will begin to mend the reputation of the technology giant? Is it a purely cynical public relations move, or do you think “Tech and Society” has the potential to start meaningful conversations about issues that platforms like Facebook represent?

“Alexa, Watch Your Back.” Facebook Developing AI Digital Voice Assistant

Facebook has confirmed that is working on an artificial intelligence-based digital voice assistant. This new technology would focus specifically on their AR/VR products including Portal and Oculus. Currently, Facebook expressly states that this project, which is still in early development, is not intended to compete directly with smart speakers like Alexa or Google Assistant. However, they said it while the assistant wasn’t listening, so who knows what it’ll ultimately do?

Learn more: https://www.theverge.com/2019/4/17/18412757/facebook-ai-voice-assistant-portal-oculus-vr-ar-products

Take a Byte Out of Vine (sorry)

Miss Vine? Wow, really? Well, good news..? It’ll be back soon! The video app has been rebooted and would now return with a brand new name: Byte. Although It’s still a short-form video app, Byte now promises to be less alienating to older audiences almost everyone. And not sell children’s personal information.

Read all about it here: https://techcrunch.com/2019/04/22/vine-remake-byte/

That’s this week’s news in social media marketing! Stay tuned for more updates next week!